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Al Ritter's Books

100/0 Principle Book

The 100/0 Principle

The Secret of Great Relationships

This book came out in the spring of 2010, and is a best seller. It has changed people’s lives.The 100/0 Principle addresses a truly important issue for all of us in all walks of life — our relationships are critical to our success, and also to our satisfaction in life.

You take 100% responsibility for the relationship with another person, expecting zero in return. It’s not 50/50 and it’s not 100/100. In both of those cases, any problem with the relationship tends to result in finger-pointing and blame that the other person isn’t doing their share. The good news about the 100/0 principle: most of the time, the other person will react in kind, and the 100/0 starting point will quickly transform to something approaching 100/100. When that occurs, true breakthroughs happen for the individuals involved, their teams, their organizations, and their families.

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Life is a Paradox Book

Life is a Paradox

Counter-Intuitive Secrets to Personal and Professional Effectiveness

This book came out in 2008, and has also proved to be a best seller. Life is a Paradox demonstrates that the most important lessons in life and business are often paradoxical; that is, they are not readily apparent and conflict with our expectations. Readers clearly see these paradoxes and learn how to use them to maximize personal and professional success and satisfaction.

The book’s primary impetus comes from Al’s two decades as a management consultant to thousands of people, teams and organizations worldwide. The book’s genesis also stems from his experiences with his daughter Ashley, who has Down syndrome. The chapter about Ashley speaks to the paradox that a disabled person like Ashley can be, and in fact, has been a great gift to all who know her. Many of the most important lessons in life, business and sports are similarly counter-intuitive. This is the first book of its kind to tackle the counter-intuitive nature of life’s most important lessons.

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